Keywords are probably the most important factor to establishing a successful website. When you visit your favorite search engine, their software is using Keywords to decide what websites to show you and in what order to display them on the search results. To a webmaster, profiting off of the popularity of their website through online advertising, keywords are very important indeed.
When a search engine is deciding what website to display, it is reviewing millions of sites at once, and is searching for the proper optimization of keywords to decide which pages will be listed first. Obviously the first page of results in the search engine is going to be the most visited by traffic searching for the applicable topic. There is understandably quite a large amount of competition for these spots. The only get your page to top the list is to use Keywords efficiently and correctly.
When using Keywords, generally 10-15 targeted words are chosen to base the site’s content around. These keywords should be the words that potential site visitors would use on the search engine.
Another way of generating traffic through keywords is by creating your keyword-heavy content as an article on social networking sites, including links to your website. Another way the search engine determines page ranking in the search results is by the number of “back links” a site has. Back links are links posted on other web pages that will redirect the user to your site. The more back links a site has, the more traffic it can expect.
Keywords can definitely increase the amount of traffic coming to your website or Blog if done correctly. It should be stressed that keywords can be overused within content and can be neglected by search engines if no real content is present. When used properly though, keywords can drive more traffic to your site than any other method. In the end though, Keywords are only as useful as the content they are in. Successful websites have unique and well-written content. Keywords only add onto the value of your websites content.