social advertising
Resurrecting the term 'Banner Exchange'
A lot of banner exchanges have died out over the past decade, including some large banner exchanges such as Bcentral.
In the past, I have personally signed up and tested almost every known banner and ad exchange that exists on the web.

Here are what I have learned from that experience:
  • 1.The ad-exchange model didnt fail, and is still a desired form of advertising.

    There are alot of people willing to use banner exchanges, as well as advertise with them. But for the most part, most banner exchanges utilize obsolete technology that is no longer relevant in today's marketing environment.

  • 2. Almost every ad-exchange that I joined had poor to non-existent service. Adding the ads and getting them approved took days and even weeks, some exchanges didn't even approve or deny the banners they were stuck on pending.

    I can tell you from experience that other banner exchanges out there will provide you with a poor user experience and leave you unsatisified if not angry. At 1800banners, we pride ourselves on providing an excellent customer service whether it be by live chat, phone or email. We approve ads all through-out the day everyday, including holidays, so your ads will be approved same day if not within a few hours of adding them!

  • 3. All of them utilize obsolete technology that has high operational costs, which in turn, they pass on higher advertising fees to their advertisers. Some of them failed simply because they became to large and by using poorly engineered software there operational costs exceeded there income, at which point they either shut down or stopped accepting new publishers.

    You may notice 1800banners has great prices! One of the reasons we have great prices is because our custom (database-less) adserver technology utilizes all new state-of-the-art cache systems, allowing us to serve millions and millions of ads at a fraction of the cost that our competitors would pay. Our cost savings is passed on to our advertisers.

    At 1800banners, we are making the term "banner exchange" a relevant term in the webmaster vocabulary again by doing everything right that every other ad exchange network has done wrong.

    - Provide Excellent Customer Service
    - Provide Advanced Targeting And Campaign Control Systems
    - Provide Affordable Advertising
    - Develop advanced adserver technologies for long-term scalability and expansion
    - Provide an easy to use and navigate GUI

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